After Radiohead’s Daydreaming



This tumblr is a sort of research study: a collection of videos posted by YouTube users as a reaction to Radiohead’s Daydreaming videoclip in the time span of the week following the videoclip release.
The aim is to point out the difference between the marketing strategy adopted by Radiohead for the album release – deleting all content from their website and social media profiles and replacing them with blank images – and the data overload produced by their fan base.